THE PERSON BEHIND THE PROCESS

Smiling woman in a blue sweater working at a desk with a computer and planner in a creative home office

Hi, I’m Sarah.

After ten years, I realised it was the behind-the-scenes of a business that really lights me up.

I originally studied Events Management with the dream of making a difference to the lives of others. But after a decade as the person in each growing team who builds the systems that nobody has time for, I realised the behind-the-scenes of a business is what really lights me up.

The job title changed each time (Event Operations Manager, Operations Executive, Business Support Manager), but the instinct never did:

Find what’s broken, build something better, and write it down so it doesn’t break again.

How I Like To Work.

I help founders thrive. I parachute into your business and say, "I've got your back. We've got this. Tell me all the things going on, and I'll help you make them happen."

I've spent a decade in events, marketing and operations, so I know how to take the overwhelming chaos of everything landing at once and make it calm.

My idea of an especially good time:

  • Anything to do with a big spreadsheet (creating, updating, re-organising)

  • Taking an idea and turning it into a plan with smaller steps, so it stops feeling overwhelming

  • Building the systems, checklists and templates that make the chaos manageable

  • Setting up the tools and automations, so the boring stuff runs itself

  • Onboarding your clients and your team, so everyone feels looked after from day one

  • Talking to your customers about orders or projects, so you focus on the work while I keep them updated

How can we work together

How I Got Here.

Group of people posing on a racetrack beneath a banner reading “77th Members’ Meeting.”
A group of six smiling women posing indoors in front of bookshelves at a team day

Events. I started out in international corporate events and trade shows, then moved into large-scale motorsport events, where supporting a 220-item ticketing system used by 220,000+ visitors was a true highlight. I later ran 80+ events a year across the UK, largely on my own, for a small events business.

A large group of co-workers posing together on a seaside deck with ocean waves in the background

Marketing & PR. Community and campaign management for national B2C and B2B clients, plus a voluntary marketing role supporting local visitor communications for the National Trust. I also hold a Distinction in the CIM Professional Digital Marketing Certificate.

Operations. I realised my problem-solving events brain and fast-paced comms instincts translated straight into operations. I became the person building the internal intranet nobody had time to write, forecasting models from scratch, fixing broken analytics, and turning ad-hoc reporting into something leadership could plan around.

Woman in ski goggles and teal jacket posing with snow-covered mountain peaks in the background

Now. I'm independently working alongside founders and small teams as their first hire or an extra pair of hands. After years of building structure inside one business at a time, I get to bring all of my experience to support my clients, whilst having a bit more freedom to have some adventures.

Four Final Facts.

Cornwall

Originally from Devon, Cornwall is now home - I’m always happy to bad mouth seagulls and talk beaches.

Skiing

I’ve been every year since I was four, so being on the side of a snowy mountain is my happy place.

Film Fanatic

As a former Film Studies student, I watch a new film every week. Hit me up with any recs!

Motorsport

I avidly follow Formula One, so I’m typically squealing or shouting at the TV on a Sunday race day.

Say Hey!